Digi Pack and website research

I have selected a number of different artists all in the same genre music being Hip hop/ rap. They all have some what of a similar style of how they perform or their general image so it was obvious to choose these artists. They all have different styled websites some being much more similar than others. Firstly most of these websites have a large bold font with there artist name in the centre of the page, this is done to stand out so you know when entering the website who the artists is and what

 they are about as an artist. All of the fonts are white with a relatively dark background which makes the font stand out greater. All of the websites have some form of artwork or imagery on the first page of the website which usually has some theme to what the recent album is about or similar artwork to the most recent album cover. As you scroll down on all the websites they have there most popular song or most relevant song on there album centred on the page and on some of

the websites the song will start playing without pressing a button.
The other fonts which are used to direct you around the website or to list the songs on the album is the same font which was used for the huge bold title however it's far smaller, which can be seen in the screenshots.

For all the artists I chose they unfortunately didn't have a digi pack however they did have Album covers for CD's and Vinyls. Lots of these album covers have a different font to what was used on there websites, they use what looks like handwriting for the font which I personally feel works very well, the font is also much smaller size than what was used on the website. The majority of them have the album name as the largest font and lots of them don't have the artists name on the actual album cover which is slightly unusual. The majority of the album covers have a form of artwork which is closely related to the album name or one of the songs featured on the album which is visualising the product in a certain way which attracts the customer. I couldn't find the back of most of the albums but the first album which is shown has the back, the font is much smaller for the list of songs on the album. Some of the albums have just a photo of the artist but I feel this is not nearly as interactive and slightly plain. The albums don't share any similarities in colour as there are many different variations which I feel is based around how uplifting the songs on the album are, obviously if the theme of the album is about negative views or themes the album cover is going to have a much darker colour.